TOOLS FOR CITIZENS
Tips and ideas for enhancing your political voice

20/20 Vision members know that a few outspoken citizens can have a great impact when it comes to influencing political decisions. Our members begin by committing just 20 minutes a month to peace and environmental issues. The staff works hard to track national policy, and chooses critical issues that are timely, and ultimately winnable. We craft our action postcards so that it's easy for people to glean just enough information to write an informed letter to policymakers.

Some of 20/20 Vision members have the interest and commitment to go beyond "20 minutes a month." We work with these members-sometimes in groups, sometimes as individuals-to help them take their activism further. These members, known as Core Groups or District Contacts, are excited to delve deeper into the issues, hone their political skills, and bring things down to the local level. We work with them to provide additional issue background, monthly telephone briefings, Washington trainings, and sometimes field visits. This is how we magnify our impact on peace and environmental issues. The more each person gets involved, the more they get out of their connection with 20/20 Vision.

Whether you are a "20-minute activist" or someone who wants to do more on certain issues, we think you'll find this booklet useful. These tips and tools will help you be more effective with things like writing letters to the editor of local papers, influencing editorials, meeting with a Member of Congress, or even calling in to a talk radio show. While targeted letters to policymakers are still our mainstay, there are times when we need to generate more public attention on an issue, or sway key votes in Congress. These are the times we call on Core Groups and District Contacts to take action. Just call or e-mail the office if you'd like more information on becoming a District Contact or starting a Core Group.

Communicating with Policymakers
20/20 Vision actions are designed to help you speak out to policymakers where and when it counts. Depending on the issue, these could be elected officials, heads of government agencies, or corporate leaders. Writing letters and making telephone calls are simple and effective ways to change policy.

Policymakers do pay attention-and may change their minds or votes-when even a moderate number of constituents contact them on a timely issue. That's why it is so important that all 20/20 Vision members take the requested monthly action, and share the action card with friends whenever possible. Our experience shows that if a member puts off his or her action for more than a few days, they may never get around to it. So please-write your letter within a day of the action request.

Here are a few tips to ensure that your actions have the greatest impact:


Writing Letters
Phone Calls
Meeting with your members of Congress
Generating local media attention
Tips on writing effective letters to the editor
Writing and publishing an op-ed
Influencing editorials
Calling a talk radio show
Magnifying our impact


--------------------------------------------------------------------------------


WRITING LETTERS

The more personal your letter is, the more influence it will have. Say what's on your mind and in your heart. You don't have to be an expert-you're a concerned citizen. Describe briefly how the policy in question affects you or your community.




Hand write your letter if your writing is legible. This way the receiver can tell you're a real person. If you do type, add a hand-written note.
Be brief, clear, and specific. Keep your letter to one page if possible, and get right to the point.
Ask for a written response from the policymaker, stating his or her position on the specific issue you raised. Don't let them off the hook with a generalized response!
Be courteous with the people you contact even when you disagree with them.
Include your address on your letter. An envelope can get lost.

Regarding e-mails and faxes: Again, the wisdom is the more personal the communication, the better. While some congressional offices do give e-mails and faxes the same weight as letters and send a formal response, others simply tally electronic letters and don't give them the same importance as "real letters."

These methods are best if time is of the essence. One idea is to print and mail letters you compose on an activism web site, or at least personalize your e-mail. It is very important that you include your address and zip code in all correspondence, because congressional offices only count opinions submitted by the people in their districts.


--------------------------------------------------------------------------------
PHONE CALLS

If you are calling a legislator, ask to speak to the aide who works on either defense issues or the environment. If that person is not available, leave a clear message with your name, address, and phone number. State why you are calling and what you want your legislator to do. You can ask for a written response to your message.

Optional Enhancements

Enclose an article that bears on the policy in question.
Remind the policymaker if you have a personal association with him or her.
Use professional letterhead if possible.
Write or call a second time, thanking for help or pressing for satisfactory answers.

--------------------------------------------------------------------------------
MEETING WITH YOUR MEMBER OF CONGRESS

The most effective thing you can do as a citizen to influence policy is meet with your Member of Congress. Elected officials and their staffs regularly meet with constituents to hear their views on an issue. Yet the majority of congressional visitors are paid lobbyists representing industry and corporations, so it's critical to counterbalance those voices with opinions of concerned citizens.

You can approach a congressional office by yourself, with friends, or members of other groups that share your stance on an issue. You can arrange a meeting in the district office or to their office on Capitol Hill if you will be in Washington, D.C. Remember, your Member of Congress is their to represent the views of the people, and anyone can request a meeting!

Before the Meeting:

Make an appointment. Simply call your congressional office and tell the staff member that you are a constituent and you'd like a meeting with your Member of Congress. If you can't get an appointment with your Member, ask to meet with the staff person who works on the issue you are concerned about. Don't take "no" for an answer.

Gather a delegation. Your Member may be more open to meeting with you if you go beyond the usual suspects. For example, pair taxpayers and environmental advocates, or religious and business leaders. You will have a greater impact if you can demonstrate that not just a small segment of the population is sympathetic to your cause.

Preparing for the meeting:

Establish your agenda and goals. Decide what kind of commitment you are asking for (i.e., voting for or against a specific bill, co-sponsoring legislation, or ratifying a treaty.)

Check your Member's stance. Call his or her office or check out the following web sites: www.vote-smart.org or www.congress.gov.

Select someone to act as the group leader and make a list of points to be made and questions to be asked by each person. A rehearsal is a great idea, if you have time.

Prepare materials. For greater impact, bring a packet to the meeting with materials such as: fact sheets from various organizations, supporting op-eds, editorials, and letters to the editor or news items that illustrate your issue. Include your name and phone number so that your Representative can contact you for more information.

During the Meeting:

Be concise and diplomatic. Keep your presentation short and to the point, as you will only be allotted a few minutes. Make clear exactly what action you wish you Member to take. It is important to listen to your Member even if his or her view differs from your own. Don't be argumentative or confrontational.

Put a local and personal angle on the issue. Stress why this issue concerns you and others the Member represents. Be specific. Cite local statistics, give examples of communities that will be most affected by this issue, or mention who supports your issue locally.

Press for a commitment. Don't let your Member of Congress evade the issue or change the subject. Ask specifically for his or her position on the issue. If they agree with you, ask them to co-sponsor legislation, make a floor speech or sign a "Dear Colleague" letter on the issue-all of these can help sway other legislators too.

Don't be intimidated. If you are asked a question that you do not know the answer to, simply say that you don't know, but that you will find out. Get a fax number and a staff contact and be sure to provide the necessary information as soon as possible.

After the Meeting:

Thank your Member of Congress and/or the staff members for their time, summarize the key points you made during your visit and include any information you promised to provide.

Provide follow-up Information. If your Member asked questions, or was particularly interested in one aspect, seize the opportunity to follow up with a letter, fact sheet, phone call, or second meeting. Elected officials will respond better if they see you as providing information useful to them, rather than just pushing your own agenda.

Share the knowledge you learned. Be sure to tell the 20/20 Vision national office, as well as other organizations and individuals what you learned about your Member's position.

Build a relationship. A first visit should never be the end of contact. Make sure you or someone in your group stays in touch with the staff on the issue.




--------------------------------------------------------------------------------

GENERATING LOCAL MEDIA ATTENTION

There are several ways of generating local media on an issue, any of which can serve to educate the public, stir up a debate, or put elected officials on the spot. The most basic of these is writing a letter to the editor of your local newspaper.

If you're already comfortable with this, you might consider writing an "op-ed," a longer opinion piece responding to an editorial written by the newspaper's staff. You could even schedule a meeting with the editorial board of the paper, to educate them on an issue and encourage them to write an opinion in an editorial piece.

Tips on writing effective letters to the editor
Writing and publishing an op-ed
Influencing editorials
Calling a talk radio show
Tips on writing effective letters to the editor

Letters to the editor are an easy way for you to voice your opinion to policymakers and to educate readers about issues that concern you. You can use letters to correct or interpret facts in response to an inaccurate or biased article, to praise or criticize a recent article or editorial, or simply provide your opinion on a current issue.
Without exception, the letters section is one of the most highly read sections in any newspaper or magazine, and now many web sites also have places for readers to comment instantly on issues of the day. Make sure you read the paper before you write to get an idea of the format, and be sure to have the name of the editor you're addressing. Don't miss out on this chance to reach the public-write early and often!

Be timely – Capitalize on recent news and events, within 24 hrs of a story if possible.
Keep it short and simple – Keep your points clear and stick to one subject. If you look at the editorial page, a few paragraphs is all they usually print!
Think locally – Demonstrate how this issue effects you locally, and mention lawmakers by name to ensure you get their attention.
Sign your letter. Include your name, address and telephone number. Papers may need to contact you if they are considering printing your letter. Don't worry-they won't print your phone or street address.
Follow-up. If the newspaper doesn't call you, call the newspaper. Ask to speak to the person in charge of letters to the editor. Ask if they plan on printing your letter, and if not, see if they have any feedback for you.
Don't be discouraged if your letter is not printed. Every time you submit a letter, you are educating the editorial board of your paper and paving the way for future letters to be printed. Keep trying!
Seal the deal. If your letter is printed, be sure to send us a copy so we can track our effectiveness. If you mention an elected official, it's a good idea to send them a copy too!
For a sample of a letter to the editor on GE foods click here and for a sample of one on de-alerting nukes click here.

Writing and publishing and op-ed

Opinions-editorials are written by local citizens, experts, leaders of organizations- people like you. If you can get one printed, op-eds are an extremely powerful and cost-effective way to both educate a large number of readers about our issues, and to influence policymakers.

The pointers for writing a letter to the editor are also applicable for op-eds. In addition, we emphasize the following:

Timing is the most important factor in whether the newspaper picks up your submission. Is this issue already in the news? Is a controversial vote scheduled in Congress? Is there an appropriate holiday or anniversary you can relate your piece to, or is there a recent article or editorial to which you can respond? Remember that it can take up to a week for a paper to review submissions, but it's still a good idea to check and see if your piece is being considered.
It's the messenger and the message. Finding a prominent person to sign the letter will have a big influence in the paper's consideration. For example, if you and a group of 20/20 Vision members got together to write a piece about air quality and public health just as Congress is considering legislation on cleaning up emissions, it would be great to have a physician sign the letter.
Know the guidelines of the newspaper. Text of an op-ed should be 300-500 words. You'll need to identify yourself, and you might suggest a title. Many papers require exclusivity, meaning that you can't submit to another paper at the same time. Find out how submissions work- increasingly, editorial departments prefer e-mail. Again, read the paper's editorial page to see how their format works.
Identify the largest newspaper in your area for maximum exposure. If you don't have a copy of the paper, call to get the name and address of the op-ed page editor before you mail it off.

Call to follow-up. Ask if your submission is under consideration. Even if they don't publish your piece this time, this is a great opportunity to educate the editor about the issue. Building a relationship with editors and reporters will prove helpful in the future. It might even lead to an editorial meeting

Influencing Editorials
Editorials are the voice of a newspaper, and the only place where opinions are openly stated, as opposed to "unbiased" news stories. Editorials are the first thing people look to when they turn to the editorial pages, located in the back of the "A" section. An editorial endorsing a particular position or piece of legislation has been known to change even the most committed policymaker's mind, and can do much to influence public opinion.

Outreach to editorial boards can result not only in editorials that take a progressive stance on an issue; they can also affect news coverage throughout the paper. If you can develop a rapport with the editorial staff and are able to arrange a meeting, this is your best chance to make some serious headway on an issue. Again, it is terrific if you can bring a well-respected person to the table, though doing your homework and presenting your case in a clear and compelling way is equally important.

Newspaper editorials can be inspired by submitted information, events, current opinion or even letters from readers. The single best way to influence the content of editorials is conducting a briefing with editorial boards, although influencing editorials can be achieved by simply sending materials and following up by phone.

Prepare Yourself

Read the paper you are approaching. Asking for an editorial when one has already been published will waste your time and hurt your credibility.
Outline your intent for the meeting in a letter. State your goal, e.g.: "Please educate citizens in my area about how proposed legislation on hog farms will hurt the people and the environment of Chesapeake Bay." Mail or fax your letter and any supporting information to the editor of the editorial page. Remember to keep copies for yourself.
Follow up with a phone call. After a day or so, ask the person if they've received your materials. If not, be prepared to summarize. See if they have time to meet, or at least set up a phone briefing. It's okay to call back a few times until you get someone, but don't make yourself a nuisance-editors are always crunched for time, so be courteous as well as persistent.

The Briefing

To be most effective, editorial board briefings should have 2-3 individuals who make a combined presentation of not more than 10-15 minutes. Leave plenty of time for questions, since that's how journalists are used to getting information. Again, you don't have to be an expert! If you don't have an answer, reply that you'll find out and get back to them right away.

Show broad support. It's great if you can demonstrate a coalition of support, through individuals, or a letter signed by a variety of groups. If you're working on a peace issue, you might get leaders from some local churches, for example.
Have a game plan. Before you meet, decide who will take the lead and who will make certain points. Frame your arguments so they are locally compelling and would appeal to the average Joe. This is better than being too personal or partisan.
After you've made your case, go for the ask. Ask them if they think they'll write an editorial on your issue, and if so, when. If they decide not to do an editorial supporting your position, or take a stance to the contrary, propose that they print an op-ed piece from you. Be sure to be gracious and thank the editors for their time, in any case.
Calling a talk radio show
Getting your message out on a local or even national talk radio show is an excellent way to educate the public on an issue they may never have heard of, challenge popular notions, or mobilize action on an upcoming vote. Conservatives and Libertarians have long recognized the airways as an effective way to reach Americans, and have worked strategically to do so. Progressives need to realize the power of radio too!

The 20/20 Vision staff is available to help locate a radio station in your area and provide background information on an issue. You can also visit our web site for supporting information and go to 20/20 Vision's Media Directory to find media outlets by zip code.

Where to Begin

You'll have a better chance of finding talk radio programs on the AM dial, though FM attracts more listeners. National Public Radio affiliates or college stations may have shows with more progressive audiences.

Listen to the show you're calling ahead of time to get an idea of the format and the host's personality. If you are known in your community or have a respected opinion, you may even be able to get a spot as a guest.

Tips for Speaking with Confidence

Keep it simple. Talk in language that everybody understands, and don't get bogged down with jargon. Be prepared to make your points quickly and concisely. Going over your notes before you call will help.
Keep it local. Bring in an anecdote about your region or your family. You're calling as a regular citizen, so sound like it.
Name names. Put policymakers on the spot. Question their stance, or applaud them for being on the right side of an issue.
Remember your audience. Check your tone as well as your language. Compassion, common sense and understanding will help your message be well received.
Challenge listeners. Ask them to act by contacting the policymaker in question and talking to their friends and co-workers about the issue. Give necessary information.
Making the Call

When you call, be prepared for busy signals or being put on hold. With the larger shows, you may want to begin calling 10-15 minutes prior to airtime in order to get through, but whatever happens, don't give up! When you do get through to the operator, state your main point and your name. Don't mention your 20/20 Vision affiliation until your closing point on the air.

Lead off with your most compelling fact or statistic, and then elaborate why listeners should be interested. Repeat the phrase or idea you are responding to so that a listener who has just tuned in will know what you are talking about. Also try to relate your comments to both the guest and the program.

Close your call by inspiring action and giving the Capitol Switchboard phone number (202) 225-3121 or another number citizens could call for more information. You will probably be given the opportunity to say only one phone number, so choose in advance. You could also ask listeners to call 20/20 Vision at (202) 833-2020 or visit 2020vision.org.

Some Helpful Hints:

Have a glass of water handy.
Turn your radio down as soon as you begin to speak to the host so the feedback doesn't confuse you.
Breathe; try to talk normally-not too fast or too slow.

Your Manner is as Important as Your Message


Do:

Get immediately to the point
Talk slowly and succinctly
Be personal and passionate
Address the host by name and thank him/her

Don't:
Be combative
Get defensive
Use too many statistics or acronyms
Take the bait if asked a provocative question
*** Important: If you do place a successful call, don't forget to tell us! If you have questions, please call us at (202) 833-2020 or e-mail us at: vision@2020vision.org.


--------------------------------------------------------------------------------

MAGNIFYING OUR IMPACT

Don't throw away your 20/20 card-pass it on! More people taking action means more progress on peace and environmental issues. It's simple. Every time you pass an action card on to a friend, announce it in a local group or post it in a coffee shop, you are magnifying our impact. Every person who you get to write a letter or visit our web site will help.

Aside from generating more action, there's a lot members can do to generate publicity for the organization and our causes. If you have questions or ideas, please contact 20/20 Vision at (800) 669-1782 or vision@2020vision.org.
Here are some creative ideas that our members have undertaken:

Carry a few brochures with you to pass along to acquaintances.
Set up a table at a festival and ask people to write a letter on the issue of the month.
Give gift memberships of 20/20 Vision.
Ask a local business to display our monthly action cards.
Arrange a joint mailing for 20/20 Vision and another organization.
Pitch 20/20 Vision to your paper's life or style reporter. Brainstorm a timely "hook" such as "How to save the Earth in 20 minutes a month," a profile of a local member, or a significant victory. Call us if you want to test ideas.
Host a letter-writing party. It's fun and a great way to educate and mobilize friends! Contact the national office for more tips.
Speak Out

Groups, clubs and churches love guest speakers! Contact an organization or and offer to give a brief presentation on writing effective letters to elected officials. Talk about the issues we cover, then encourage people to join and take action on the spot!

A teacher or student organization at your local college or high school is another great route, since young people tend to be concerned about the environment and peace. You could work through your own contacts, or just call the social studies or science department and ask which teacher or club might be interested in 20/20 Vision.

As you can see, there's much more you can do with 20/20 Vision besides just "20 minutes a month." So if you're inclined to do more on a certain issue or have ideas or contacts that can take our causes further, don't hesitate to contact us!

| Home Page | Take Action | Join Now | Contact Us | About 20/20 | Sign Up For Alerts |